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How to Start Selling Life Insurance Successfully in 2023?

how to sell life insurance

The life insurance industry is a sector of the financial services industry that provides coverage and financial protection to individuals and their loved ones in the event of the policyholder’s death. 

Selling life insurance successfully in 2023 requires developing strong sales skills, building a network of potential clients, and utilizing technology and social media to reach a wider audience. Understanding the needs and concerns of potential clients and offering tailored solutions can also help build trust and drive sales.

Various Life Insurance Products to Offer for Sale in 2023

Life insurance products provide financial protection for individuals and their families in the event of death. They come in various forms, each with different features and benefits:

Whole Life Insurance

Whole life insurance is a type of life insurance policy that provides coverage for your entire lifetime, as opposed to a set term. It combines a death benefit with a savings component, allowing you to build cash value over time.

Term Life Insurance

Term life insurance is a type of life insurance policy that provides coverage for a specified period of time, such as 10, 20, or 30 years. It is typically less expensive than whole life insurance and offers pure life insurance protection without any cash value accumulation.

Final Expense Life Insurance

Final expense life insurance, also known as burial insurance, is a type of life insurance policy that is designed to cover the costs associated with end-of-life expenses, such as funeral and burial costs. It typically provides a smaller death benefit than other types of life insurance policies and is aimed at providing affordable coverage for seniors or individuals with health issues.

Mortgage Protection Life Insurance

Mortgage protection life insurance is a type of life insurance policy that is designed to pay off your mortgage in the event of your death. It provides a death benefit that is equal to the remaining balance on your mortgage and can help your loved ones avoid financial hardship if you were to pass away unexpectedly. It is typically purchased by homeowners as a way to protect their family’s home in the event of their death. 

Indexed Universal Life Insurance

Indexed Universal Life (IUL) insurance is a type of permanent life insurance that offers policyholders the potential to earn interest based on the performance of a stock market index, while also providing death benefit protection.

How do you convince a customer to buy an insurance policy?

Here are some strategies that could be useful in convincing a customer to buy an insurance policy:

  • Identify the customer’s needs. It’s important to understand the customer’s situation and identify their insurance needs. Ask questions to find out what risks they face and what types of coverage they may need.
  • Explain the benefits. Once you understand their needs, explain the benefits of having insurance coverage, such as protection against financial loss, peace of mind, and access to resources and support in case of an emergency.
  • Provide examples. Use real-life examples of how insurance has helped others in similar situations. This can help the customer understand the importance of having insurance coverage.
  • Address concerns. If the customer has concerns or objections, address them in a clear and honest way. Provide solutions to their concerns and show them how the policy can address their needs.
  • Provide options. Offer the customer a range of policy options, including different coverage levels and premiums, so they can choose the best policy for their needs and budget.
  • Build trust. Be transparent about the policy’s terms and conditions, as well as the insurance company’s reputation and financial stability. Building trust with the customer can help them feel confident in their decision to purchase a policy.

Challenges of Selling a Life Insurance Policy

Selling life insurance policies can be a challenging task due to several reasons. Some of the major challenges of selling a life insurance policy include:

Resistance to discussing mortality – Many people find it uncomfortable to discuss their own mortality, and as a result, they may be hesitant to consider purchasing a life insurance policy. As an insurance agent, it can be challenging to navigate this resistance and address clients’ concerns about the future.

Complexity of the product – Life insurance policies can be complex and difficult to understand, particularly for individuals who have little knowledge or experience with insurance products. As an agent, it’s important to be able to explain the product in simple terms and answer any questions the client may have.

Competition – The life insurance industry is highly competitive, with many companies vying for customers’ business. Agents may need to work hard to differentiate themselves and their products from the competition.

Affordability – Life insurance policies can be expensive, and some clients may feel that they cannot afford the premiums. Agents may need to work with clients to find policies that fit their budget while still providing adequate coverage.

Lack of perceived need – Some clients may not see the need for a life insurance policy, particularly if they are young and healthy. Agents may need to educate clients on the importance of life insurance and how it can provide financial security for their loved ones in the event of their death. 

Prepare For Rejection

As a life insurance agent, it’s important to prepare for rejection. Not everyone will see the value in purchasing life insurance, and some may already have coverage or not have the financial means to afford it. It’s important to approach each potential client with a positive attitude and be prepared to answer any questions they may have about the policy. Even if a prospect decides not to purchase a policy, it’s important to thank them for their time and leave the door open for future opportunities. 

By acknowledging that rejection is a part of the job and staying persistent, a life insurance agent can increase their chances of success in the industry. 

Selling Life Insurance Process Can be Slow-Paced

It’s not uncommon for the process of selling life insurance to take some time to gain momentum. As with any industry, building relationships, educating potential clients, and establishing trust all take time. However, with persistence and a strong work ethic, a successful career in selling life insurance is definitely achievable. It’s important to focus on the long-term benefits of this career, as it can provide a stable income and the satisfaction of helping clients protect their loved ones. 

Job Growth and Trends in the Life Insurance

The life insurance industry has shown steady growth in recent years, with an increasing demand for insurance products due to changing demographics and an aging population. The job market in this industry has also expanded, offering a variety of career opportunities ranging from sales and marketing to underwriting and actuarial science. The trend towards digitalization has also impacted the industry, with a growing need for professionals with expertise in technology and data analytics. 

In addition, there is a heightened focus on sustainability and ethical practices, leading to the emergence of new roles such as sustainable investment specialists and ESG (Environmental, Social, and Governance) analysts. As the industry continues to evolve, it presents exciting possibilities for individuals seeking a fulfilling career with long-term growth potential.

10 Useful Tips to Sell Life Insurance Successfully 

As a life insurance agent, you need to educate clients about their coverage options and help them choose policies that best fit their needs and budget. 

The following are some of the most important and helpful tips to successfully sell life insurance: 

1. Build Trust. 

The more honest you’ll be, the easier you will sell in the long run.  Focus on building trust with your potential clients by listening to their concerns and being transparent about the benefits and limitations of the insurance products.

2. Educate Yourself. 

Stay up-to-date on the latest trends, products, and regulations in the insurance industry, and make sure to convey this knowledge to your clients. This way they will have the most suitable policy for them at all times, and will follow your advice regularly. 

3. Identify Target Market. 

Life insurance is suitable for all, but what life insurance to offer will always depend on your target market. Identify your target market and develop tailored sales strategies that address their specific needs and interests.

4. Establish a Referral Network. 

Establish a referral network of satisfied clients, friends, and colleagues who can recommend your services to others. This is why the last 3 tips are important to follow, and the better you will follow them, the easier this tip will go. 

5. Be Responsive. 

When it comes to insurance, people don’t like to wait. Respond promptly to client inquiries and follow up regularly to ensure that their insurance needs are being met. 

6. Provide Customized Solutions. 

No one lives the same life. Make sure to provide customized solutions that align with your clients’ goals, budgets, and risk tolerance. 

7. Use Social Media. 

Leverage social media platforms to reach potential clients and establish your brand as an industry expert.

8. Collaborate with Other Professionals. 

Collaborate with other professionals, such as attorneys, accountants, and financial planners, to expand your network and provide comprehensive solutions.

9. Attend Networking Events. 

Attend networking events and conferences to meet new people, learn about the latest trends, and promote your services.

10. Focus on Customer Service. 

Provide exceptional customer service by being responsive, attentive, and proactive in addressing your clients’ needs and concerns.


How Much Money Can You Make Selling Life Insurance?

Life insurance agents can earn a commission on the policies they sell, which can range from 40% to 90% of the annual premium. For example, if you sell a policy with an annual premium of $1,000 and your commission rate is 60%, you would earn $600 in commission for that policy.

It’s worth noting that selling life insurance can be a competitive and challenging field, requiring a significant amount of time and effort to build a client base and make sales. 

Is Selling Life Insurance a Good Way to Make Money?

Selling life insurance can be a good way to make money for those who are skilled at sales and have a passion for helping people protect their loved ones’ financial future. However, it’s important to keep in mind that the life insurance industry can be highly competitive, and success often depends on factors such as networking, marketing, and product knowledge.

Also, commission-based compensation structures are common in the life insurance industry, which means that your income will depend on the policies you sell. This can make income unpredictable, especially when starting out.

How do I sell my life insurance to a client?  

To sell life insurance to a client, you need to build trust and understand their needs. This involves asking the right questions, educating them on the benefits of life insurance, and addressing any objections they may have. It’s important to communicate clearly and honestly, and provide a customized solution that meets their unique requirements.

To Sum UP 

Starting a career path in selling life insurance can be a challenging task, but it can be highly rewarding if approached in the right way. 

First, it is essential to obtain proper training and education to gain a thorough understanding of the policies and regulations surrounding the industry. Next, building a network of potential clients through various marketing strategies, such as social media and networking events, is crucial to generating leads. 

It’s also important to focus on developing strong relationships with clients and providing them with exceptional customer service. Lastly, staying up-to-date with industry changes and continually improving sales techniques will help ensure success in selling life insurance.

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Evidence Checked

This piece of writing has been crafted using scientific evidence and has been composed and verified by our knowledgeable specialists team. Our group of certified nutritionists and dietitians endeavors to maintain impartiality, honesty, and to provide a comprehensive perspective on the issue at hand. Additionally, the article includes scientific citations, indicated by clickable links, which lead to peer-reviewed research papers.

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Amber Benka
Amber first started in insurance five years ago. She has had various roles in my career, ranging from customer service, policy servicing, writing policies, creating endorsements, running the customer worker’s comp billing, and even writing about insurance. In addition to being a full-time agent, she also writes insurance content as a hobby. Amber's license number is 826316. Agent ID: Linkedin: Facebook:

Amber first started in insurance five years ago. She has had various roles in my career, ranging from customer service, policy servicing, writing policies, creating endorsements, running the customer worker’s comp billing, and even writing about insurance. In addition to being a full-time agent, she also writes insurance content as a hobby. Amber's license number is 826316. Agent ID: Linkedin: Facebook:

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